Perfume of All Times

Did you know that our sense of smell is the strongest of the five senses? It’s true. The sense of smell hooks straight into the emotions, triggering strong, immediate reactions.

A recent study shows that unlike other senses, smell bypasses the cortex and goes straight to the emotional part of the brain.

Therefore, scent can be the quickest tool to uplift you from one state of mind to another.

A study by the Sense of Smell Institute indicates that while visual recall of images sinks to approximately 50% after only three months, humans recall smells with 65% accuracy after an entire year.

International Flavors & Fragrances, Inc. has researched that eight major factors of mood are affected by fragrance, including: irritation, stress, depression, apathy, enhancement of happiness, sensuality, relaxation and stimulation.

Here’s how to use different Fragrances like music for every mood:

Bring in the passionate with floral scents. If florals aren’t your thing try warm and comforting notes of cacao or leather to feel sexy. Use musky, jasmine, and vanilla fragrances to capture the seductive mood. Try enchanting fragrance of Bloom from our range of EDPs. It is intoxicating in the best way possible.

Did you know that the scent of a lemon increases the flow of oxygen to the brain? So pump in the energy levels with refreshing scent of mandarin or lemon. Scent of a lemon can have incredible impact on your stress levels and help boost energy. In fact, whenever you need a concentration or a confidence boost, why not make a glass of fresh lemonade? Try Joie from our Men’s range, it is a cool and crisp fragrance with hints of citrus notes of Mandarin.

Ever wondered why most toothpaste have peppermint. Other than taste they work as energy boosters to help kick start the day.

Stress is something that affects all regardless of your age. Use deep scents like sandalwood, vanilla to feel relaxed. Lavender lowers stress-hormone levels. Being outdoors is also linked to a feeling of tranquility, so nature-inspired notes such as bamboo, grass and oceans could change the way your body reacts to a tense situation. Try our EDP Blu, the fragrance has very calming effect.

On bad days look for florals, jamines, rose to uplift your mood.

Rosemary is the perfect Monday morning pick-me-up. In addition to improving memory retention, rosemary has stimulating properties that fight physical exhaustion, headaches and mental fatigue.

Cinnamon can help fight mental fatigue and improve concentration and focus.

You can use these fragrances in any form perfume, aroma oils, room fresheners, candles etc to experience the magic.

Azure from our kitty of fragrances is a perfect pick-me-up right before a crucial interview. It combines citrus notes of Bergamot and Mandarin with aromatic nuances of Neroli with Aquatic salty notes to give a sharp spicy fragrance.

Escape, this blend of rose, grassy notes, and musk accord is perfect for the modern woman who isn’t afraid to chase her dreams and speak her mind. What we love about it is that it’s strong, but doesn’t overpower your senses, and lasts all day.

Surrounding yourself with a particular fragrance that affects you positively will potentiate its magic. So, if your perfume makes you feel good, think about treating yourself to bath products in the same range. We have introduced layering range in two of our variants Azure and Blu. You can have the lasting effect with body wash, body lotion followed by perfume.

Whether you want to tune into your romantic side, feel more energized at work or get away from it all, you can harness the power of perfume to enter the right frame of mind. So what are you in the mood for today?


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